Twitter then lists the current top 10 topics on your Twitter home and
discover pages as "Trends List". Topics break into the Trends list when
the volume of Tweets about that topic at a given moment dramatically
increases. The Trends list captures the hottest emerging topics, not
just what’s most popular.
According to a blog post
by Twitter, sometimes a topic doesn’t break into the Trends list
because its popularity isn’t as widespread as people believe. And,
sometimes, popular terms don’t make the Trends list because the velocity
of conversation isn’t increasing quickly enough, relative to the
baseline level of conversation happening on an average day.
Trends are determined by a Twitter algorithm that identifies topics that
are popular now, rather than topics that have been popular for a while
or on a daily basis, to help you discover the hottest emerging topics of
discussion on Twitter that matter most to you.
Some Trends have # sign before the word or phrase. This is called a hashtag
and is included specifically in Tweets to mark them as relating to a
topic, so that people can follow the conversation in search.
When signed into your account on the web, Trends will be tailored for
you based on your location and who you follow. You can choose to Keep
tailored trends based on your location or choose a nearby location or
search locations.
Clicking any of the Trends takes you to the Twitter search results for
that Trend. You'll see all Tweets including that phrase or hashtag. If
you want to participate in a trend, just post a Tweet including the
exact word or phrase as it appears in the Trends list (with the hashtag,
if you see one). Due to the large number of users tweeting about these
specific Trends, you may not always be able to find your particular
Tweet in search, but your followers will always see your Tweets.
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